CARE — Arabic AI Customer Support for MENA Businesses
CARE is the Arabic-speaking AI customer support employee built by Thamra Group in Doha, Qatar. WhatsApp, email, and live chat — 24/7, in native Gulf, Egyptian, Levantine, and Modern Standard Arabic, plus English. Resolves ~90% of conversations without human intervention.
7-day free trial · Up to 150 conversations · No credit card required
What is CARE?
Arabic-first AI designed to resolve ~90% of customer conversations.
CARE is an Arabic-speaking AI customer support employee built by Thamra Group in Doha, Qatar. CARE handles WhatsApp Business, email, and live chat 24/7, and is designed to speak Gulf, Egyptian, Levantine, and Modern Standard Arabic plus English. Unlike generic chatbots that translate poorly into Arabic, CARE is trained natively on MENA dialects and business conventions. Pricing is pay-as-you-grow: a 7-day free trial covering up to 150 conversations, then a one-time 299 QAR setup fee and a per-conversation rate starting at 4.50 QAR that drops with volume. CARE is built for businesses across Qatar, the UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Egypt, Jordan, and Lebanon.
24/7
Always on
~90%
Auto-resolution target
5
Dialects + English
9
MENA markets served
Built for
Every channel your customers use. One inbox you control.
Most MENA customers default to WhatsApp. Many still email. Some land on your website looking for a chat widget. CARE handles all three through a single conversation memory — switch channels mid-conversation and the context follows.
WhatsApp Business
Official Meta WhatsApp Business API. Handles inbound and outbound conversations, broadcast templates, voice notes (with transcription), and image attachments.
Connect any IMAP/SMTP mailbox or your Google Workspace / Microsoft 365 account. CARE drafts, sends, and threads replies just like a human agent.
Live Chat
One-line embeddable widget for any website. Works on Shopify, WordPress, Webflow, custom sites — no backend changes needed.
Arabic-first, not Arabic-translated.
Arabic-speaking customers can tell within two messages whether they're talking to a native speaker or a translated bot. Abandonment rates between the two are dramatically different. CARE auto-detects each customer's dialect from their first message and matches it for the rest of the conversation.
Gulf (Khaleeji)
هلا والله، شلونك اليوم؟ بشو أقدر أساعدك؟
Qatari, Saudi, Emirati, Kuwaiti, Bahraini, Omani
Egyptian
أهلاً بحضرتك، عامل إيه النهاردة؟ تحب أساعدك في إيه؟
Standard Egyptian Arabic — the most widely-understood dialect across MENA
Levantine
مرحبا، كيفك اليوم؟ شو بقدر ساعدك فيه؟
Jordanian, Lebanese, Syrian, Palestinian
Modern Standard Arabic (MSA)
مرحباً بك، كيف يمكنني مساعدتك اليوم؟
Formal contexts — government, healthcare, legal, written correspondence
English
Hi there! How can I help you today?
Bilingual conversations are handled mid-thread — customers can switch languages and CARE follows.
5 pains every MENA business knows. Solved by CARE.
Tap a problem to watch CARE handle it live — no scripts, no staff.
Customers wait hours for a reply.
"Hi, can you check my order #4521? It hasn't arrived yet."
CARE
مرحبا، تقدر تتأكد من طلبي #4521؟ ما وصل لين|
Demo auto-replays · Toggle عربي to see Arabic responses
Live in 48 hours. No data engineering, no integration sprints.
We handle the WhatsApp Business API verification, the dialect tuning, and the integration plumbing. Your job is to tell CARE what your business does — in your existing documents, in your existing words.
Connect WhatsApp & email
Onboarding usually takes 24-48 hours including Meta WhatsApp Business API verification. You can keep an existing business number or get a new one.
Upload your business knowledge
Drop in your menu, price list, FAQ, return policy, hours, or any PDFs and docs you have. CARE reads them and learns. No training data engineering required.
Set your escalation rules
Decide which questions CARE should answer directly, which to escalate, and to whom. Configure business hours, response style, and named exceptions.
Go live in your dialect
CARE auto-detects each customer's dialect from their first message and matches it for the rest of the conversation. Qatari customers get Khaleeji; Egyptian customers get Egyptian.
Built for how MENA businesses actually operate.
Generic SaaS tools assume one dialect of English, one timezone, and compliance with one set of laws. CARE is built for the Gulf — where customers send voice notes in Khaleeji at 2am and expect a reply by breakfast.
Qatar PDPPL compliant
Conversation data is processed and stored within Qatar / GCC data residency boundaries in line with Qatar's Personal Data Privacy Protection Law (Law No. 13 of 2016).
24/7 with no agent shifts
CARE doesn't sleep, take breaks, or call in sick. ~60% of MENA customer queries arrive outside business hours — CARE catches all of them.
~90% auto-resolution
Resolves roughly 90% of conversations end-to-end. The remaining 10% are escalated to a human with full conversation context and a one-line summary.
Arabic-first, not translated
Trained natively on MENA dialects and business conventions. Generic chatbots translate poorly; CARE was built Arabic-first from day one.
Simple, transparent pricing.
Start free. Pay as you grow.
Try CARE risk-free
7 days or 150 conversations — whichever comes first
Scale without limits
Pay once to get set up, then only pay per conversation
Per-Conversation Pricing
Graduated pricing — the more conversations you handle, the less each one costs.
| Monthly Conversations | Price per Conversation |
|---|---|
| 1 – 250 | 4.50 QAR |
| 251 – 750 | 3.00 QAR |
| 751 – 2,000 | 2.00 QAR |
| 2,001 – 5,000 | 1.50 QAR |
| 5,001+ | 1.20 QAR |
Pricing is graduated, not flat. For example, if you have 500 conversations in a month, the first 250 are billed at 4.50 QAR each and the remaining 250 at 3.00 QAR each.
Optional Add-Ons
Custom Workflow
Contact Sales
Tailored automation flows for your specific business processes
White-Label Branding
Contact Sales
Remove Thamra branding and use your own identity
Advanced CRM Connection
Contact Sales
Deep integration with your existing CRM system
Quick answers
Do I need a WhatsApp Business API account before signing up?
No. Thamra Group provides WhatsApp Business API onboarding as part of trial setup — typically completed within 24-48 hours.
Can CARE actually do things, or just chat?
CARE executes actions. Connect it to your inventory, POS, calendar, or CRM and CARE can check stock, book appointments, process refunds within policy, and route to humans when needed.
What happens when CARE can't answer a question?
It escalates with the full conversation history and a one-line summary to a human agent. Escalation thresholds are configurable per business.
Try CARE for 7 days, free.
Up to 150 conversations. No credit card required. Your account doesn't auto-charge — you switch to the paid plan only when you're ready.